ADVERTISING AND MARKETING RESEARCH QUESTION PAPER

 2.5 hrs Marks: 75

N.B.

1. All Questions are compulsory.

2. Mention the question number properly and neatly

3. Answer the questions in the sequence given in the question paper

Q1. a).CASE STUDY (15)

A telecom sector wants to launch in Rural India their products. Formulate and advice an appropriate

Research Design and suggest suitable Sampling Method for this service to be a profitable commercial

venture. Explain the research process.

OR

b). Answer the following:

i. Design a questionnaire for a company to find out the response of Plastic Ban by government.

(8)

ii. “Social Media engulfs Family time.” Write a report analyzing the validity of the statement. (7)

Q2).Answer the following:

a) Discuss the importance of Neuroscience in advertising research. (8)

b) Explain various Physiological Testing methods. (7)

OR

c) Discuss Copy Testing Process and various methods of copy testing. (8)

d) Explain the various methods of conducting product research. (7)

Q3). Answer the following:

a) What are the various methods of Pre-Testing? (8)

b) Write a note on importance of Marketing Research. (7)

OR

c) Discuss any three Scaling Techniques. (8)

d) Discuss the various Projective Techniques used in the Research process. (7)

Q4) Answer the following:

a) Explain various methods of Branding research. (8)

b) Explain the challenges to Pre-Testing of advertisement. (7)

OR

c) Explain what Primary Research? Discuss various methods of primary research. (8)

d) Discuss Pricing Research methods. (7)

Q5) Explain Any3 of the following. (15)

a) Quantitative and Qualitative Research

b) Literature Review.

c) Copy research

d) Hypothesis

e) Post Testing Methods.

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