ADVERTISING AND MARKETING QUESTION PAPER (OLD Q PAPER)

 DURATION: 2½ HRS MARKS: 75 

N.B.: All Questions are compulsory. 

Figures to the right indicate full marks. 

1) a) Tihani foods is a Delhi based company and it wants to increase their presence and expand business in 

other metro cities of India. As a researcher you are requested to draw and suggest an appropriate research 

design, sampling method and research process to meet their goals. 15 

OR 

b) i) Design a questionnaire to find out the attitude and preference by senior citizens on usage 

of cashless services. (Pay TM, Credit Card, Debit Card, BHIM, NEFT etc.) 8 

ii) ‘Cyber games are a threat to young children and youth.’ Write a report analyzing the 

validity of the statement. 7 

2 (a) Explain the various methods of conducting copy research 8 

(b) Write a note on physiological testing. 7 

OR 

2 (a)Discuss any 3 types of primary data collection methods. 8 

(b)Explain the various methods of conducting pricing research. 7 

3. (a) Discuss the different projective techniques used in marketing research. 8 

(b)Write a note on product research. 7 

OR 

3 (a) Explain Interview method used in research. 8 

(b)Challenges to pre-testing. 7 

4 (a) Mention the guidelines for devising a good questionnaire. 8 

(b)Write a note on sources of secondary data. 7 

OR 

4 (a) Explain the methods of concept testing. 8 

(b)Discuss various types of probability sampling methods. 7 

5. Explain Any3 of the following. 15 

(a) Focus group. 

(b) Panel research. 

(c) Qualitative v/s Quantitative research. 

(d) Hypothesis. 

(e) Slogan Testing. 

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